Browsing by Author "Ekinci, Gul"
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Bibliometric analysis of publications in artificial intelligence and marketing
Ekinci, Gul; Bilginer-Ozsaatci, Fatma Gul (SOSYOEKONOMI SOC, APR 2023)This study examines the research made in artificial intelligence and marketing with the bibliometric analysis method. In the Scopus database between 1984 and 2022, the studies with the phrase "artificial intelligence*, ...