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dc.contributor.authorEkinci, Gul
dc.contributor.authorBilginer-Ozsaatci, Fatma Gul
dc.date.accessioned2023-08-10T12:05:35Z
dc.date.available2023-08-10T12:05:35Z
dc.date.issuedAPR 2023en_US
dc.identifier.citationEkinci, G & Bilginer-Ozsaatci, FG . (APR 2023). Bibliometric analysis of publications in artificial intelligence and marketing. Sosyoekonomi (3, 56, 369-388 ss.) . https://doi.org/10.17233/sosyoekonomi.2023.02.17.en_US
dc.identifier.isbn1305-5577
dc.identifier.otherWOS:001008236600017
dc.identifier.urihttps://doi.org/10.17233/sosyoekonomi.2023.02.17
dc.identifier.urihttps://hdl.handle.net/20.500.11782/3187
dc.description.abstractThis study examines the research made in artificial intelligence and marketing with the bibliometric analysis method. In the Scopus database between 1984 and 2022, the studies with the phrase "artificial intelligence*, marketing*" were searched, and 447 studies were found in the marketing field. The total number of references of the studies published in 236 different sources is 24436, the total number of authors is 1092, and the collaboration index is 2.84. The USA has the most studies, citations, and cooperation. It has been determined that business intelligence and information management come to the fore.en_US
dc.language.isoengen_US
dc.publisherSOSYOEKONOMI SOCen_US
dc.relation.isversionof10.17233/sosyoekonomi.2023.02.17en_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectScopusen_US
dc.subjectSystematic Literature Reviewen_US
dc.subjectBibliometric Analysisen_US
dc.subjectMarketingen_US
dc.subjectArtificial Intelligenceen_US
dc.titleBibliometric analysis of publications in artificial intelligence and marketingen_US
dc.typearticleen_US
dc.relation.journalSosyoekonomien_US
dc.contributor.departmentHKÜ, İktisadi, İdari ve Sosyal Bilimler Fakültesi, İşletme Bölümüen_US
dc.contributor.authorID000-0002-2407-5598en_US
dc.identifier.volume3en_US
dc.identifier.issue56en_US
dc.identifier.startpage369en_US
dc.identifier.endpage388en_US
dc.contributor.institutionauthorEkinci, Gul
dc.contributor.institutionauthorBilginer-Ozsaatci, Fatma Gul
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US


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