Browsing Scopus İndeksli Yayınlar Koleksiyonu by Department "HKÜ, İktisadi, İdari ve Sosyal Bilimler Fakültesi, İşletme Bölümü"
Now showing items 1-13 of 13
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Antecedents of job satisfaction: A moderated mediation model
(SPRINGER, JUL 2023)In social sciences, it is accepted that the concept of psychological resilience reduces stress and is characterized as a personality skill and supports the ability of individuals to cope with different events and situations. ... -
Bibliometric analysis of publications in artificial intelligence and marketing
(SOSYOEKONOMI SOC, APR 2023)This study examines the research made in artificial intelligence and marketing with the bibliometric analysis method. In the Scopus database between 1984 and 2022, the studies with the phrase "artificial intelligence*, ... -
Effect of perception of COVID-19 and nonpharmaceutical intervention on desire and behavioral intention in touristic travels in Turkey
(EMERALD GROUP PUBLISHING LTD, DEC 2020)Purpose - This study analyzes the desires and behavioral intentions of tourists within the scope of perception of COVID-19 and nonpharmaceutical intervention during the COVID-19 pandemic. Design/methodology/approach - ... -
The effect of STARA awareness on hotel employees' turnover intention and work engagement: the mediating role of perceived organisational support
(Emerald Publishing, 2024)Purpose: The proliferation of Smart Technologies, Artificial Intelligence, Robotics, and Algorithms (STARA) in the tourism and hospitality (T&H) industry has been shown to trigger negative employee behaviour associated ... -
Evaluation of the importance of additive manufacturing technology in terms of sustainable production with the DEMATEL method
(Institute of Advanced Science Extension (IASE), 2022)It is possible to argue that Additive Manufacturing technology has positive environmental impacts when compared to traditional production. The Additive Manufacturing technology, which provides less waste of raw materials ... -
The Impact of Perceptions of Social Media Advertisements on Advertising Value, Brand Awareness and Brand Associations: Research on Generation Y Instagram Users
(Transnational Press London Ltd, 2022)The aim of this paper is to examine how consumer perceptions of social media advertisements affect advertising value and brand awareness. With a rapid increase in the number of social media users over the last ten years, ... -
The mediating role of environmental knowledge in the effect of environmentally sensitive thoughts and behaviors on business performance: practice in turkey
(Elsevıer Scı Ltd, OCT 10 202)This research aims to investigate the mediating effect of environmental knowledge level on the effect of environmentally sensitive thoughts and behaviors on business performance. In the globalizing world, manufacturing ... -
The mediating role of organizational commitment in the relationship between internal marketing and job performance: Application in Turkiye
(University of Economics in Katowice, 1 January )Aim/purpose - The study aims to investigate the role of organizational commitment as a mediator between internal marketing and job performance. Design/methodology/approach - For this purpose, data were collected from 239 ... -
The mediating role of product judgment and country of origin effect on health literacy and behavioral intention: A study on COVID-19 vaccines perception of Turkish consumers
(Taylor and Francis Ltd, 2022)This study is conducted on people in Turkey who had at least one dose of vaccination and it evaluates their differences in attitude in terms of health literacy, product judgment, the country of origin, intention to recommend ... -
The moderating role of work-family conflict in the effect of perceived social support on work and life satisfaction of women employees
(2023)This research analyses perceived social support's moderating role on work-family life satisfaction and conflict among female employees during the pandemic (2020) in Gaziantep. Developed in industry and exports, Gaziantep ... -
The perception of COVID-19 and avoidance behavior in Turkey: the role of income level, gender and education
(EMERALD GROUP PUBLISHING LTD, MAR 2021)Purpose This study aims to reveal both the effect of the perception of COVID-19 on avoidance behaviors and the mediating role of the perception of personal control in this relationship. COVID-19 emerged in December 2019 ... -
The regulatory role of sustainable product design media and environmental performance in the impact of the Covid-19 epidemic on corporate sustainability: an application in Turkey
(Springer Science and Business Media, 2022)This research aims to investigate the effect of the COVID-19 epidemic, which entered the world agenda in 2019 and affected the whole world, on the corporate sustainability of businesses. The mediating effect of sustainable ... -
Tourist lifestyle: Food and travel activities at a gastronomy destination in Türkiye through the mediating role of destination familiarity
(Lodz University Press, 27 June 20)This work aims to determine the effect of the travel preferences of domestic and foreign tourists visiting Gaziantep province in Türkiye and their participation in destination food and travel activities, as well as examining ...
