Handbook of Research on New Media Applications in Public Relations and Advertising
| dc.contributor.author | Al Medani Tarek | |
| dc.contributor.author | Boz, Ceren | |
| dc.contributor.author | EŞİYOK ELİF | |
| dc.date.accessioned | 2026-10-15T03:50:14Z | |
| dc.date.issued | 2021 | |
| dc.description | Uluslararası | Bölüm(ler) | YÖK-Özgeçmiş | |
| dc.identifier.isbn | 10.4018/978-1-7998-3201-0.ch009 | |
| dc.identifier.uri | https://hdl.handle.net/20.500.11782/9193 | |
| dc.publisher | IGI GLOBAL | |
| dc.relation.uri | https://www.igi-global.com/chapter/a-study-on-influencers-role-in-the-buying-decision-process-within-the-context-of-word-of-mouth-marketing/259059 | |
| dc.title | Handbook of Research on New Media Applications in Public Relations and Advertising | |
| dc.type | Book Part | |
| dspace.entity.type | Publication | |
| hku.portal.eserid | t:kitap:c86817b102388674 | |
| hku.yoksis.yayinid | 8349146 | |
| relation.isAuthorOfPublication | 330af281-fc5e-44d0-a3f6-e79af8b6e3f4 | |
| relation.isAuthorOfPublication.latestForDiscovery | 330af281-fc5e-44d0-a3f6-e79af8b6e3f4 |