Herzberg's two factor theory and ıts ımpact on job satisfaction: A research on bank employees during the covid-19 period

Abstract

The aim of this research is to explore the effect of motivation of bank employees on their job satisfaction in the covid19 pandemic. For this purpose, firstly, Herzberg's hygiene and motivation factors were tested whether there was a difference between the evaluations of bank employees before Covid-19 and during the Covid 19 processes, and then the effect of motivation factors on job satisfaction was investigated. For this purpose, 403 online questionnaires were sent via e-mail to bank employees with branches in the Türkiye Southeastern Anatolia Region, and 375 questionnaires were answered. The obtained data were subjected to descriptive analysis, validity, reliability, t test, correlation, and regression analyses in. As a result of the research, it has been found that there is a significant difference in the evaluation of hygiene and motivating factors by bank employees compared to the pre-pandemic period. While an increase was perceived in hygiene factors during the pandemic process, a decrease in motivation was observed. In the pandemic process, hygiene factors affect job satisfaction negatively; on the other hand, it was found that motivation factors affect job satisfaction positively. Conducting similar studies with bank employees from different regions and different cultural groups will strengthen the findings of the study. The same research can be applied to employees of different sectors.