Glocal touches in digital art

Abstract

Digitalization, it generally refers to a social process of transition from analog to digital technology. The ability of digital technology to transmit, protect, compress and reproduce information/data in a very short time has initiated digitalization processes by transforming the concepts of time, space and speed. In this process, art types, exhibition and presentation techniques based on digital technology have emerged in art. The acceleration of digitalization processes has also accelerated globalization processes, and it has been emphasized by thinkers that globalization is based on digital technology. Globalization is economic, cultural, political, social, etc. It has affected all areas of life. In the cultural field, types of globalization as cultural homogenization and cultural heterogeneization have been discussed. The resemblance of cultures to each other has been examined under the heading of homogenization, and the recognition and discovery of cultural differences has been examined under the heading of heterogeneity. Sociologist Roland Robertson proposes the term 'glocalization', a linguistic mixture of globalization and localization, instead of the term globalization, and use of the term increases in the 1990s. In glocalization, both globalizing and localizing tendencies coexist simultaneously. In order to talk about a glocal approach in the art discipline, the work of art must consist of global and local components, which are the two key elements of glocalization. From an art perspective, glocal approaches are a synthesis that combines local identity or local values with contemporary art elements. In this study, the Gates of Infinity NFT Exhibition, in which artists Hakan Y & imath;lmaz and Seyd Ahmet combined traditional tile patterns with special algorithms and turned them into a collage, was chosen as an example. Two components of glocalization; Traditional motifs, which are local design elements, and global presentation techniques are brought together in the exhibition. In the Gates of Infinity exhibition exhibited at the Metropolitan Museum, Side Ancient Theater and Bursa Zindankap & imath; Gallery, the combination of traditional elements with global communication tools and presentation techniques was considered as a glocal approach in digital art. It has been seen that glocal touches in art are instrumental in the protection, promotion and dissemination of cultural values.